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Q: Who Owns Activity Superstore?

Activity Superstore is independently owned and managed by Shaun and Vicki, who have been running the business together since 2006. Unlike many larger experience gift companies, we're not owned by a public company or investment fund. The owners are actively involved in the business every day and remain focused on building a company we're proud to put our names to.

Q: How do you choose which experiences to offer?

We don't believe that bigger is always better. Rather than listing thousands of experiences, we carefully curate the activities we offer and build long-term relationships with trusted experience providers. We look for experiences that deliver great memories, represent good value and offer something genuinely special. That's why our range is smaller than some competitors, but deliberately so.

Q: What is the Tested by Us programme?

Tested by Us is our commitment to personally experiencing as many of our gifts as possible. Every experience displaying the Tested by Us badge has been tried by a real member of the Activity Superstore team. There are now more than 100 first-hand test reports on our website, giving customers genuine insight from people who work here rather than outsourced reviewers or anonymous ratings.

Q: What happens if something goes wrong?

We're human, and occasionally things don't go to plan. When they do, our team works hard to put things right quickly and fairly. Because we're independently owned and managed, we're able to make sensible decisions and treat customers the way we'd want to be treated ourselves.

Q: What makes Activity Superstore different from Virgin Experiences or Red Letter Days?

We're one of Britain's longest-established experience gift companies, having started in 1997. We're still independently owned, still managed by the same people who helped build the business, and still focused on quality over quantity. We carefully curate our experiences, build long-term supplier relationships and personally test many of the gifts we sell through our Tested by Us programme. We like to think our difference can be summed up in three simple words: Founded by Us. Managed by Us. Tested by Us.