Our Story
Activity Superstore was started as an Experience Day Gift company in 1997, above the Post Office in Saffron Walden high street. Angus, the very first employee, happened to own and fly a Tiger Moth biplane! Funnily enough, lots of the first Experiences were based on Flying…
Then in 2006, Shaun and Vicki took the baton from Angus and founded Days of Your Life Group. Together with our brilliant Team, we’ve grown the business tremendously online, and worked with huge high street retailers like Boots, Debenhams, M&S, John Lewis and NEXT along the way. Since then, we’ve also saved three other Gift businesses and added them to Activity Superstore within our Group; the latest was Indytute London in 2025.
Many of our Team have been with the business over 20 years which means there is deep understanding of what does, and crucially does not, work as a great Experience Day gift. To back that up, we personally test our Experience Days whenever we can. We want our customers to have a blast, so we try them out – it’s a tough job! We call it “Tested by Us” and you can see it all over the website.
We like to think that Days of Your Life Group is based on three important foundation stones: Founded by Us; Managed by Us; Tested by Us. We hope you like it too.
Shaun and Vicki
Founders 2006.
