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Test Drive Your Gift Experience

Winner - Best Use of Augmented or Virtual Reality 2017

With the resounding success of our award winning 2017 Debenhams Virtual Reality (VR) campaign still at the forefront of our minds, we set our 2018 VR ambitions; even higher. We wanted more people to experience our "test drive before you buy" concept, so we committed to rolling out to a further 40 Debenhams stores, placing our VR stand in 60 stores altogether for 2018. We didn’t stop there however; we launched our VR concept in two major shopping centres - Milton Keynes and Leeds Trinity.

VR Hot Air Balloon with some unusual guests! - Trinity, Leeds

The four original VR films from 2017 were also shown in our 2018 campaign, to continue showcasing our bestselling experiences Helicopter Buzz, Supercar Drive, Go-Karting and Paintball. We also introduced an exciting new film, produced in partnership with Virgin Balloons. This allowed our customer to virtually experience the thrill of going up in a Hot Air Balloon. Also, for those customers that wanted to experience all 5 films, we produced a montage taking the best from each.

Sergio Bucher, Debenhams CEO with Chris Claxton - Meadowhall, Sheffield

Where possible, we wanted our 2018 campaign to push the VR envelope even further and so we experimented with adding more "theatre" to our set-ups. In Debenhams Meadowhall, we added a real life Go-Kart to the VR stand. Customers could sit in the Go-Kart and watch the associated VR film. This added further dimension to the experience for our customers, and their feedback was emphatically positive.

Within our Milton Keynes and Leeds Trinity set-ups we included a life-size Hot Air Balloon basket in situ. To fully immerse the participants in the Hot Air Balloon VR film we gave them Bluetooth headphones to cut-out shopping centre background noise and heighten the feeling of actually being in a Hot Air Balloon. Secondly, a timed heater was positioned above the basket and activated when the pilot fired the burner in the VR film. Thirdly, electronic fans were scheduled to simulate blowing wind when the film showed the balloon skimming low over cornfields before its final landing.

With our VR campaigns we hope to give people a unique opportunity to trial what the lucky recipient of their gift will actually experience. The results and feedback from our customers has been incredible and we are now busy developing Christmas 2019 Virtual Reality options for both instore and in shopping centres.

YouTube

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Helicopter Buzz

Helicopter

LOCATIONS: Scotland (Edinburgh, Renfrew, Stirling, Fairlie, Scone, Berwick), Wales (Gwent, Welshpool), North (Selby, Newcastle Upon Tyne, Blackpool, York, Wheatley Hill, Clayton-le-Dale, Kirkbride, Liverpool, Leven, Eccles - Greater Manchester ), Midlands (Rugby, Widmerpool, Skegness, Buxton, Stourbridge, Sheffield ), South East (Ashford, Chobham, Cambridge, Hungerford, Stockbridge, Chalgrove, North Weald ), South West (Templecombe, St Ives, Cheltenham)
AVAILABILITY: This activity is available on selected dates, from March to October.
DURATION: The flight lasts for approximately 5 minutes. You will be at the venue for approximately 40 minutes.
RESTRICTIONS: The minimum age for this experience is 12 years old. The maximum weight is 101kg (16st). Please be advised the activity may not be suitable for those who are pregnant, suffer from epilepsy, or who have heart or medical conditions.

£49

Was: £79 Save: £30 (38%)

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Supercar Drive Choice

Supercar Drive Choice

LOCATIONS: We have multiple locations throughout the UK.
AVAILABILITY: This experience is available on selected weekdays, March to November.
DURATION: This experience will last for approximately 1 hour.
RESTRICTIONS: The minimum age for this activity is 17 or 18 years, depending on your chosen location. A Full UK or European manual driving licence with no serious offences. You must be able to drive a manual transmission.

159 reviews

£79

Was: £139 Save: £60 (44%)

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Paintballing for Four - Half Price Special Offer

Paintballing for Four

LOCATIONS: We have multiple locations throughout the UK.
AVAILABILITY: This experience is available Monday to Sunday, throughout the year.
DURATION: The activity will last all day.
RESTRICTIONS: The minimum age is 12 years. Belfast and Elsham is 16 years and Thetford and Northwold is 18 years.

2 reviews

£24

Was: £49 Save: £25 (52%)

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50 Lap Karting Race for Two - Half Price Special Offer

50 Lap Karting Race for Two

LOCATIONS: London (Edmonton, Mitcham), Wales (Cardiff), North (Preston, Warrington, Liverpool, Leeds, Newcastle, Sheffield ), Midlands (Coventry, Birmingham, Netherfield, Leicester), South East (Basildon, Crawley, Gosport, Brighton, Eastleigh, Reading, Harlow, Dubstable ) South West (Avonmouth)
AVAILABILITY: This experience is available one Sunday a month, throughout the year.
DURATION: The duration may vary, though it will last roughly 1½ to 2 hrs.
RESTRICTIONS: The minimum age is 16 years old. The minimum height is 1.5m (4ft 11") and you must have an inside leg measurement of at least 73cm (29"). The maximum height is 2.04m (6ft 8") and the maximum weight is 117.48kg (18.5st). You don't need to have a driving licence to go karting.

104 reviews

£49

Was: £99 Save: £50 (51%)

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Sunrise Champagne Balloon Flight

Sunrise Champagne Balloon Flight

LOCATIONS: We have multiple locations throughout the UK.
AVAILABILITY: This experience is available Monday to Friday mornings depending on location, April to October.
DURATION: Your flight will last approximately 45 minutes to an hour but allow 3 hours in total.
RESTRICTIONS: The minimum age is 7 years old, under 16's will need to be accompanied by an adult. The minimum height is 1.4m (4ft 6"). A supplement applies to those weighing over 20st or if between 18-20st and are under 6ft tall.

2 reviews

£149

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