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Four of Activity Superstore’s gift experiences were demonstrated through the use of virtual reality in Debenhams stores across Christmas 2017. These included the chance to fly through the skies on a helicopter.

Activity Superstore chief executive Shaun Powell said: "We see continual growth from our in-store gift experiences and wanted to provide our retail partners with a spectacle, which had a direct link to ROI and purchase for us, creating something entirely unique for shoppers to drive footfall in-store. We’re working with Debenhams to enhance customer engagement in-store while also delivering a virtual representation of our most thrilling gifts."

The project launched its first site on 2 November with the opening of a retail experience in Debenhams flagship store on London’s Oxford Street. The activity supported the reveal of the retailer’s ‘You Shall’ themed Christmas window display.

The promotion was rolled out in nine of Debenhams’ stores from 22nd November with a further twelve providing interactive encounters from 11th December throughout the festive shopping period.

  - Take a 360 degree virtual reality experience of the product by viewing on YouTube.

To view on mobile devices you must download the YouTube app.
Download for Android devices here.
Download for iOS devices here.

Helicopter Buzz

LOCATIONS: Scotland (Edinburgh, Stirling, Scone, Berwick, Renfrew, Prestwick), Wales (Gwent,Welshpool), North (Liverpool, Newcastle Upon Tyne, Greater Manchester Eccles, Leven, Selby), South East (Worminghall, North Weald, Maidenhead, Woking, Waterstock, Ashford) Midlands (Conventry, Buxton, Stourbridge), South West (Cheltenham, St Ives)
AVAILABILITY: This activity is available on selected dates, from March to October.
DURATION: The flight lasts for approximately 5 minutes. You will be at the venue for approximately 40 minutes.
RESTRICTIONS: The minimum age for this experience is 12 years old. The maximum weight is 101kg (16st). Please be advised the activity may not be suitable for those who are pregnant, suffer from epilepsy, or who have heart or medical conditions.

5 | 1 Reviews

Was £79Now £49

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Supercar Drive Choice

LOCATIONS: We have multiple locations throughout the UK.
AVAILABILITY: This experience is available on selected weekdays, March to November.
DURATION: This experience will last for approximately 1 hour.
RESTRICTIONS: The minimum age for this activity is 17 or 18 years, depending on your chosen location. A Full UK or European manual driving licence with no serious offences. You must be able to drive a manual transmission.

3.4 | 157 Reviews

Was £139Now £79

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Paintballing for Four - Half Price Special Offer

LOCATIONS: We have multiple locations throughout the UK.
AVAILABILITY: This experience is available Monday to Sunday, throughout the year.
DURATION: The activity will last all day.
RESTRICTIONS: The minimum age is 12 years. Belfast and Elsham is 16 years and Thetford and Northwold is 18 years.

5 | 1 Reviews

Was £49Now £24

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50 Lap Karting Race for Two - Half Price Special Offer

LOCATIONS: London (Edmonton, Mitcham), Wales (Cardiff), North (Warrington, Newcastle, Sheffield, Leeds), South East (Brighton, Dubstable, Harlow, Crawley, Gosport, Eastleigh, Reading) Midlands (Birmingham, Netherfield), South West (Avonmouth)
AVAILABILITY: This experience is available one Sunday a month, throughout the year.
DURATION: The duration may vary, though it will last roughly 1½ to 2 hrs.
RESTRICTIONS: The minimum age is 16 years old. The minimum height is 1.5m (4ft 11") and you must have an inside leg measurement of at least 73cm (29"). The maximum height is 2.04m (6ft 8") and the maximum weight is 117.48kg (18.5st). You don't need to have a driving licence to go karting.

4.3 | 74 Reviews

Was £99Now £49

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